If your business is like most businesses, you probably rely on your business name and logos to set you apart from the competition in your market segment. That is why you should manage your trademarks and trade dress carefully. Ask yourself how you would protect your business if a competitor started using your marks.


You have worked long and hard to build your brand, and it has come to represent your business’s unique selling proposition or value added. In other words, your brand is the linchpin of your business. A brand generally is comprised of a few key symbols, including:

Your Business Name
Your Logos
Your Slogans

Under trademark law, you can help protect your rights to those critical business assets. That’s why managing your trademarks and trade dress should be an essential part of your business plan.


A trademark is any word, name, symbol, or device used to identify and distinguish a mark owner’s goods and to indicate the source of the goods. A service mark is used to identify, distinguish, and indicate the source of a service.

Despite the fact that trademark law automatically protects your marks wherever you use them in commerce (assuming they qualify for protection – and not everything does), a crucial step is to register your marks with the Patent and Trademark Office for maximum protection. Federal registration establishes use in commerce nationwide and also offers other advantages. Registration is often inexpensive, and it gives you valuable protection against trademark infringement.


Eric Helmy

Our Trademark Attorney


  • 100% Satisfaction with Communication
         Eric helped represent me with a very large lawsuit that was brought against me. 100% satisfaction with communication. It was timely; it was appropriate; it was insightful, thoughtful. From beginning to end, it was very clear that my legal counsel, Eric Helmy was by far the better warrior, so to speak, the intellectually, strategically, and we clearly outthought the opposition from beginning to end, and I don’t think they knew what hit them. The opposition didn’t have any choice but to really retreat and drop the suit, so I was very satisfied.
    Aloysius Fobia, M.D. Physician in Portland, Oregon
  • He'll Respond to Me When I Need Him.
         …I believe my law case never would have got off the ground without Eric’s attention to what was happening to me. I’m an excavator, in the tough times that have come along, there’s been several instances where the big developers think they’re not going to pay me, and I feel like they’re trying to [take advantage of] me. I can call Eric,…and he’ll come down and go sit in a meeting with me and all these big developers are writing checks before we’re getting up and leaving. …It’s nice to know that I have him on retainer, and he’ll respond for me when I need him. That’s the personal service you’ll get with him…
    Brad Bartlett Bartlett Excavation & Construction, LLC
  • We Left With Important Information and a Plan
         Our first meeting with Eric was very helpful. We left with important information and a plan, and now we have our own corporation! Eric was invaluable in the writing of our bylaws and in advising our business setup. He also had great insights into owning a business in the Northwest. Having him on our company’s side makes us feel ready for the legal hurdles we will face as our business grows.
    Jaclyn Stewart CEO of Jurevicious Studios
  • We are Very Pleased
         …We’ve worked with Eric on two different contract matters and [have] been very, very pleased with his advice and all the support he’s provided to members of our organization…We were really, really pleased with the quality of work Eric delivered, all the due diligence he performed, the advice he gave to the members of our staff…We would certainly recommend Eric, and we would hope to work with him again.
    Alice Forbes